Cookie Policy

Effective date: April 2026
Last updated: April 2026

1. What this Cookie Policy covers

This Cookie Policy explains how B FIT uses cookies and similar technologies on bfit.co.uk.

Cookies are small text files that are placed on your device when you visit a website. Similar technologies can include pixels, tags, scripts, software development kits and local storage technologies.

2. Why we use cookies and similar technologies

We use cookies and similar technologies to:

make our website work properly;
keep the website secure;
remember your preferences;
understand how visitors use the website;
improve website performance and user experience;
measure the effectiveness of campaigns; and
support relevant marketing where permitted.

3. Types of cookies we use

Strictly necessary cookies
These cookies are essential for the operation of the website and to provide a service you have requested. They may be used without consent where an exemption applies. They can include cookies used for security, page navigation, form handling, payment processing and remembering privacy choices.

Analytics cookies
These cookies help us understand how visitors use the website, such as which pages are visited most often, how users move around the site, and whether pages load properly. We use this information to improve our website and content.

Functional cookies
These cookies remember choices you make, such as saved preferences, region or language settings, and other customisations.

Advertising or marketing cookies
These cookies and similar technologies may be used to track visitors across websites, measure campaign performance, and help deliver more relevant advertising or social media content.

4. Consent

Where required by law, we will ask for your consent before placing or using non-essential cookies and similar technologies on your device.

You can accept, reject or manage non-essential cookies through our cookie banner or preference tool. If you reject non-essential cookies, some features may not work as intended.

5. Third-party cookies

Some cookies and similar technologies on our website may be set by third-party services we use. Depending on the tools used on bfit.co.uk, these may include providers such as:

website analytics providers;
payment processors;
embedded video or content providers;
social media platforms; and
advertising partners.

These third parties may process information collected through their technologies in accordance with their own privacy information and terms.

6. How long cookies stay on your device

Some cookies are session cookies, which expire when you close your browser. Others are persistent cookies, which stay on your device for a set period or until you delete them.

7. Managing cookies

You can manage cookies in a number of ways:

by using our cookie banner or cookie settings tool;
by adjusting your browser settings to block or delete cookies; and
by using any privacy settings made available by third-party services.

Please note that blocking strictly necessary cookies may affect the operation of the website.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, the technologies we use, or the law. Any changes will be posted on this page with an updated "Last updated" date.

9. Contact

If you have questions about our use of cookies and similar technologies, please contact:

B FIT
Email: rachel@bfit.co.uk
Website: bfit.co.uk